IPTV Fundamentals for Managers, Executives, Sales & Marketing - A State Telecom Association Perspective - 4 hours                   IC-7301

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• Course Outline

• Dates/Pricing
• Who Should Attend
• Course Details

State Telecom Association Series

One of a kind, 4 hour IPTV course:

Builds the essential core understanding of IPTV required to better:

• Manage IPTV technical and non-technical personnel
• Make decisions relating to IPTV & your company
• Sell & Market IPTV services and applications
• Purchase IPTV equipment
• Administer IPTV systems

Our documentation is consistently rated the best in the industry!

Video examples, demonstrations and crystal clear technology explanations are interspersed within a refreshingly dynamic and engaging presentation.

Course Outline

This program offers special discounts and free customization to State Telecommunications Associations and their participating member companies. Call us for details!

Telecom service providers are commonly implementing IP television via a consortium of vendor products, technologies & applications. These vendor products/applications include IPTV middleware servers, VOD servers, IP MPEG rate shaping source devices, EAS Systems, Caller ID on the TV systems, conditional access/encryption devices, multicast enabled routers, DSLAM's, Fiber Optic Remote Terminals, ADSL modems/routers, ONT's, fiber optic gateways, etc.

This particular course provides the essential IPTV knowledge required by all telecom provider executives, managers, decision makers, purchasers, marketing personnel, salespeople and tech writers. It accomplishes this with just the right balance of overview and detail required by this particular group of attendees. It is intended for all Service Providers regardless of whether they are considering, beginning to implement, or have already implemented IPTV.

This session provides all attendees a clear understanding of the above-mentioned IPTV products, applications, acronyms and issues as they relate to a telecommunications service provider.

Dates/Pricing

Who should attend?

Any IPTV professional interested in gaining a crystal clear understanding of IPTV technologies and applications over telecommunications circuits and distribution networks

• Executives, Managers
• Decision makers, Purchasers
• Sales
• Marketing

Note: Free customization to specific member company systems/ network topologies available with minimum participation counts

Course Details

• Video and Television Fundamentals:
• Traditional analog broadcast TV concepts (black & white, color)
• Traditional analog video broadcast through air, coax/RF HFC cable plant and 6MHz carrier frequencies prior to digital television/IPTV
• Standard definition television/SDTV, High definition/HDTV
• Digitizing audio and video, digital television basics
• What is MPEG, where is it used and why do I need to know anything about it
• Digital television through coax and satellite contrasted to IPTV over ADSL and/or fiber
• When do I need a set top box in RF television
• MPEG compression - MPEG-2, MPEG-4 - what are the issues you need to know about
• Tiling/Macro blocking/Pixelating - how and why does it happen
• Isn't all digital television the same - What should I know about MPEG bit rates and how does my company's digital television compare to our competitors
• MPEG compression basics as they relate to scene changes and variations within and between frames
• How and why do high action sports channels require a higher bit rate than some of the other channels
• Macro blocks - how does a single bit error affect MPEG communications - Why doesn't a bit error just throw off a single pixel on the TV screen
• Variable versus constant bit rate MPEG coding
• What does the head end multicast device do and why
• What are these bit rates I keep hearing about at meetings - (e.g. speeds such as 3.2 Meg, 3.5 Meg, 3.7 Meg, 4.0 Meg, etc.)
• Bit per second rates at the head end as this relates to quality/resolution
• How can my company's technical staff troubleshoot tiling/macro blocking
• How does video work over ADSL, VDSL, and/or fiber and are there any unique issues that exist for these particular circuit types
• TV interface connectors and set top box connection scenarios (composite, component, RF/coax, S-Video, HDMI, etc.)
• Home theater, VCR, TIVO connections behind the set top box

• IPTV Fundamentals and Technology Components:
• Technology components of IP Television, features and applications
• The set top box, menu guides and functionalities
• Single stream versus multiple stream set top boxes
• Interfacing to the IPTV customer at their home: accessing the guides, menus for parental controls, hiding channels, setting up favorites, etc.
• What type of knowledge will my staff need to install and troubleshoot IPTV at the customer's home
• Video On Demand (VOD) and Subscription Video On Demand (SVOD)
• Middleware functionalities & their resulting appearances to the customer
• What does the middleware do and what are the issues
• A clarification between the functionalities performed by the middleware and the billing system
• How does the Middleware control television's services - What will the CSR be doing as it relates to the middleware
• Middleware packaging enforcement at the STB, menu guides, updates, etc.
• What information does the middleware provide to the billing system as it relates to rentals
• Web Access from the TV - What are the issues
• Walled Garden - an often untapped "wealth" of benefits are fully explained
• Caller ID on the TV
• Pause live television, personal video recording, digital video recording
  
• Digital music
• Pay Per View
• EAS-Emergency Alert Systems
• Conditional access, video encryption of TV channels, VOD streams
• The differences between PPV and VOD as it relates to streams through your company's distribution network
• What is and why will you hear unicast versus multicast mentioned quite a bit at meetings
• How are the TV and music channel streams passed through the DSLAM network
• How does channel changing occur in IPTV - why does it take longer when compared to analog/RF TV
• What issues are involved within the service providers distribution network which eventually brings the stream into that remote DSLAM/RT and that requesting subscriber
• What are the multicast addresses used for in IPTV
• Multicast enabled routers and IPTV
• VOD's use of unicast addressing - how does this effect your company's distribution network
• Set Top Box registrations, assignments, unassignments, limitation and controls of set top boxes as they relate to customer accounts
• Is the resolution during VOD the same or different when compared to playing a DVD locally in my DVD player - if not, why
• Offering HDTV over coax as compared to ADSL2+ or fiber
• Home networking as it applies to IPTV as well as the other Triple play technologies
• Ethernet, Cat 5 wiring, wireless options, HPNA, MOCA, Ethernet over power, etc

• Triple Play operation over ADSL2+ and Fiber:
• Legacy ADSL/G.DMT, ADSL S=1/2, ADSL2+, VDSL
• Associated line speeds, distances - How does this relate to the number of set top boxes at the customer home, etc.
• A comparison between traditional/legacy DSLAM/ADSL technologies and newer ADSL distribution systems
• What do they mean by IP enabled/video enabled DSLAM's
• What tools are available to support these systems
• Bit error monitoring and issues at the DSLAM
• What are the specific requirements for IPTV/video
• Fast vs. Interleave bit rates - what does your staff need to know
• Corrected errors vs. uncorrected errors - how does this affect data vs. IPTV
• ATM based internal network delivery systems vs. Ethernet
• What are the system components involved
• The fiber optic residential gateway
• VOIP operation from the ONT
• Passive versus active operation
• Basics of voice, data and video/IPTV operation over and through fiber